Online Butchers Melbourne

Online Butchers Melbourne

Tip Top Butchers, one of Melbourne's leading wholesale meat suppliers to Melbourne's Restaurants and Hotel industry, desired an online shop to complement their two factory outlets stores and introduce online meat sale to the Melbourne public. Tip Top wanted a separate brand to go to market, thus Online Butchers Melbourne was born.

Create a new online brand and ecommerce website that offered restaurant quality meat delivered to our door throughout Melbourne, Geelong and the Mornington Peninsula at prices previously unseen for an online retailer.

Solution

Build a superfast and easy to navigate OpenCart ecommerce platform with base SEO work and follow with Google Shopping Ads to boost weekly specicals and social campaigns to build awareness. A dynamically innovative digital media suite that allows users to be retargeted based on the product they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular product. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

Feb 2014 Monthly Stats 14,694 impressions 1,487 Clicks

Search Phrase Google Average Position

  • wholesale meat melbourne Page 1 – position 1
  • online butcher Page 1 - position 1
  • Butchers Laverton Page 1 – Position 1 and 2
  • online butcher melbourne Page 1 - position 1
  • meat wholesale melbourne Page 1 – position 1
  • cheap meat Page 1 - position 5

Plus another 430+ search terms that also result in page 1 returns

Oct 2019 Monthly Stats 257,000 impressions 9,690 Clicks

89 search phrases receiving page 1 position 1 results and a further 663 search phrases receiving page 1 results

From The Client

These guys have built such a strong relationship with our organization that we consider them an extension of our business. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.

Albert Sassoon - Retail Shop & Online Manager